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Earthquake hits UttarakhandHighlights A 3.8 magnitude earthquake rocked Uttarakhand's Tehri Garhwal According to the National Centre of Seismology (NCS), the depth of the quake was 10 km So far, no reports of any damage have surfaced
An earthquake of magnitude 3.8 on the Richter Scale was felt in Uttarakhand's Tehri Garhwal on Sunday. The quake was reported at 2.02 am, according to the National Centre of Seismology (NCS).
"Earthquake of Magnitude:3.8, Occurred on 05-12-2021, 02:02:47 IST, Lat: 30.61 & Long: 78.82, Depth: 10 Km ,Location: Tehri Garhwal , Uttarakhand," the NCS tweeted.
The depth of the quake was 10 km. So far, no reports of any damage have surfaced.
As a young brand, Myntra has been addressing the need of sustainability through products of its own brands, supply chain machinery and through the platform where demand and supply meet with respect to sustainability. “For most of our brands, we have developed sustainable capsules like waterless or dye-less. We have also shifted to sustainable rayon, recyclable labels, and starting this year we are going for BCI, the largest cotton sustainability programme in the world,” elucidates Neetu Jotwani, Vice President, Sourcing /Product/Business, Myntra Jabong India Pvt. Ltd.
Commenting on the association, Deepika Padukone said: “Authenticity, Originality and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been a jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident!
It is said that leadership is an influence. One doesn’t lead by pointing at a place and asking people to go there. One leads by going to that place and making a case. Similarly, leaders from different brands had to lead from the front in this fight for survival. The last one year was time for some serious strategic planning, decision making, investing in new areas, resuming business, implementing digitization, technology, innovations and also ensuring safety to the employees and consumers.
The primary goal of most businesses today is to be present in all channels and make sales. But it takes efforts from all these channel partners to make it a win-win model. “We want to be in all channels where we can make profit. But as discussed, a lot of the models in practice by online channel partners are not the most commercially viable models. Brands and retailers need to work on various aspects of successful cataloging, effective marketing getting noticed, to be able to differentiate competition, etc., to be visible in marketplaces. At the same time, marketplaces will have to evolve on their Omnichannel front – there’s still a lot that has to be done,” stated Chotrani.
Wherever the customer chooses to shop, online or offline, he should be exposed to the entire inventory that a brand has on offer. Earlier, on several occasions, it would happen that a customer would like a product but may not get his size, or color preference. With Omni-channel, the ability to service a customer – give him doorstep service – from anywhere in the country became very easy.
Easybuy will reach its fastest 100 stores in FY21 and by 2023, we would be 200 stores strong in over 100 Cities. We will also firmly strengthen its digital presence through a meaningful omni-journey, thereby enabling Neo-India experience Super Styles. I firmly believe that we will not only transform the value-fashion industry, but touch the very aspiration of Neo-India, by making quality fashion affordable for everyone
With the rapid shift to digital after the pandemic retailers were posed with a slew of challenges. As stores were shut, there were challenges like operationalizing digital, working with vendors, etc. And with the impact of the pandemic expected to last for years, retailers and shoppers will be adjusting to changes long after COVID-19 has been contained. At the same time, the role of stores is rapidly graduating from being just shopping experience destinations – physical retail stores of the future are expected to play a multi-fold role.
Since, Indian consumers are well-versed with the latest collection and releases across the globe, they may not be willing to make purchases in India, especially if the companies do not live up to their expectations. Lack of product variety, outdated assortment and high prices in India may compel consumers to buy from international locations like Dubai and Singapore. Due to high import duties, lot of luxury products are sold at 20-30% higher prices in India as compared to the prices in other global markets, thus making it less attractive for consumers to shop in India. If brands do not want to miss the great growth opportunity present in Indian market, they should match the products and prices on par with their offers in other international markets.
Traditionally, buying gold jewellery was always an elaborate affair. It entailed physical visits to the jewellery stores or jewellers coming home, followed by hours of selection and testing. The choices were deliberated on, various retailers were approached, and the jewellery was then worn to check for comfort, intricacies, weight, quality, and more. Shopping for gold jewellery was an occasion in itself. But, not anymore, traditionally Indians have shopped for jewellery in small, brick-and-mortar stores but the trend is changing. This is majorly due to the twin forces of rising consumer incomes and the development of e-commerce in this market.
The numerous initiatives in the pipeline will seek to underline the importance of informed choices, contributing to protecting the environment without compromising on Armani beauty and style. In fact, the 2021 collection will include various sunglasses and optical glasses for men and women produced using sustainable materials and procedures.
The love for jewellery, especially gold is not a new thing for the Indian consumer. The fascination for gold is centuries old and with time it has been an integrated part of the retail and Indian economy. It is considered one of the most precious metals, and its value has been used as the standard for many currencies, through history, across the world. This is what we refer to as the gold standard.
During the lockdown period, jewellery industry went through multiple challenges. At one end, the product – being discretionary spending and not a necessity – was not a preferred buy during initial phases. However, once the unlock phase happened, the rising price of gold as a commodity brought about a lot of confidence and positive attitude towards the category. With the wedding season coming, consumers started buying jewellery – both gold and diamonds. With our karigars badly affected by the lockdown, losing jobs and work opportunities temporarily, it was a huge challenge for the industry to provide jobs and security to them. Therefore, as unlock happened, we motivated them and encouraged them to join back work with proper sanitized conditions and tried to preserve the art of designing by saving the karigars. We also used this opportunity to mobilise our team to support elderly customers during lockdown, help local communities to support the poor and needy, try contributing towards government initiatives and be there for the community.