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What does it mean for brands like Raymond?

“Koovs has seen a lot of interest in its B2B platform and content services from retailers and brands who want to take the leap,” states Turner.

What is the impact of effluent carrying XTS-18 to the environment (both aquatic life and soil)?

Further keeping the diverse needs and preference of the consumers, the brand’s safeguard range comes in two categories, Nova Safety Premium Goggles for industrial purpose and stylish Nova Safeguard glasses along with fashionable face masks for day to day activities.

Data is the New Oil

According to a PTI report: The shoemaker, which currently has around 1,500 stores across India, plans to add 500 outlets by 2023 to strengthen its network in semi-urban and rural markets, he said.

Arvind Limited, India’s leading textile-to-retail conglomerate announced the launch of Anti-Viral Textile technology for the first time in India under its brand Intellifabrix.

Ganesh Srinivasan: N9WTPL is an innovative specialty materials company committed to offering unique patented next-generation technologies in the hygiene, comfort and wellness space. N9WTPL products offer differentiated value and cost-effective sustainable solutions to our customers and consumer brands. The core business of N9WTPL is textile finishes that provide functional features to apparel that benefits end users.

“To survive this pandemic and emerge stronger, leaders in apparel, footwear, and textiles must incorporate sustainability within stabilization and new growth strategies, rather than retreat from commitments. The post-COVID consumer will prioritize trust and purpose and will likely evaluate companies based on how they acted during and after the crisis. Transparency will be highly relevant for all stakeholders. Sustainability will be enabled by technology and can be leveraged to drive innovation across design, supply chain management, and new business models,” the report further states.

“The last working day of Rajiv Suri, MD & CEO was August 25, 2020 and post that he ceased to be in the said position. The nomination, remuneration and corporate governance committee is in the process of evaluating a suitable candidate for the position of MD & CEO and the developments shall be intimated, from time to time,”the K Raheja Corp group firm said in a regulatory filing.

Can VIROBAN be used with other functional finishes? Is there a certain way or order to apply it? What is the best way to apply it to fabric?

We have always seen that, the stronger brand gets much stronger and the weaker one goes wayside. I always look at this as an opportunity. In our endeavour to battle the COVID-19 pandemic, Raymond has launched an exhaustive range of Personal Protective Equipment (PPE) offerings.

Ganesh Srinivasan: Sustainability is of key importance and incorporated in product design during the research and development phase of our products.

The discussion was moderated by Surabhi Khosla, Managing Editor, IMAGES Group.

Dr Robert Monticello: We offer a unique organofunctional polymer based Antiviral and Antimicrobial Technology that is durable. This technology is marketed under the umbrella brand VIROBAN. VIROBAN N9 XTS-18 is proven very effective against viruses. This technology is proven to reduce infective viruses by 99.99 percent when tested under ISO 18184 and the polymers are designed to have high compatibility with textiles. Our VIROBAN N9XTS-18 creates a highly-cationic charge density on the textile’s surface, deactivating the spread of the virus & bacteria on contact. The technology is designed to act quickly to prevent the transmission of viruses.

Dr Robert Monticello: Consolidated Pathways is a Technical Representative and Brand Ambassador for Sanitized AG of Switzerland and supports the advancement of the trusted Sanitized® Quality Seal and related branding concepts to the global textile industry. Sanitized AG has been performing pioneering work and developing innovative, effective and safe technologies for antimicrobial treatment since 1935. Sanitized® is a brand name and a seal of confidence which provides consumers with confidence in the textile products they buy. Sanitized and Consolidated Pathways teamed up to focus on the further development of non-leaching polymer antimicrobial technologies in addition to fundamental, non-biocidal surface modification technologies that prevent bacterial attachment to surfaces. Our expertise in this area is unsurpassed and it is exciting to work together to provide a level of protection that consumers will be able to recognize and appreciate.

Many of the leading ladies of Indian cinema have also been seen sporting Amaris at the red carpet recently – Deepika Padukone, Sonam Kapoor, Aishwarya Rai Bachchan, Madhuri Dixit, Sonakshi Sinha to name a few.

It also is notable that categories like athleisure and loungewear are enjoying renewed demand as consumers, mostly confined to their homes, are gravitating towards comfort wear.

“Given the current world situation, we wanted to be in a position to offer a more hygienic product choice to the market post this lock-down; and what could be better than anti-viral clothing that can be worn by anyone and everyone. We are really happy about the outcome and also feel proud about contributing to the nation during these trying times,” he adds.

“We have seen a great demand for our platform-as-a-service from retailers and we are therefore expanding our B2B technology and content offering,” says Turner.

– Prem Sadhwani, Business Development Director, Consolidated Pathways

With social distancing continuing to be a norm across the nation and masks becoming a mandate, people are looking for safe essentials which can become a fashion statement as well. Along with this, the way people now live and socialize has also changed the way they consume fashion.

How will this anti-microbial/ anti-viral innovation that you are launching benefit the Indian Textile & Apparel Industry, especially in the wake of the pandemic?

James Krueger: Our products are thoroughly tested following the strictest protocols with reports that are transparent and clear. The antibacterial and antiviral performance of our polymer-based antimicrobials provides peace of mind to the consumer that use the textiles treated with our technologies.

How will the fashion industry reorient itself to the changed dynamics post COVID and how is Raymond participating in the rejig?